— Commissioned by Coca-Cola —
“Coca-Cola has over 40 million fans on Facebook, and has recently been playfully interacting with them on the site by posting a series of enigmatic riddles.
Fans that solve the riddles are then directed to a set of charming Coke ‘sitelets’, that aim to provoke small moments of happiness.”
- Creative Review
PRESS
Fast Company "Coca-Cola to Facebook fans: Riddle me this"
Creative Review "Coca-Cola's Facebook Riddles"
Luerzers Archive “Featured Digital Work”
RECOGNITION
Cannes Shortlist, 2011
16 Million views
Visual sampling of the single-serving sites fans had to discover via riddles:
This Facebook status update was deemed Coca Cola’s “most engaging post ever”
CREDIT
Made in partnership with Wieden+Kennedy, Amsterdam
Co-Creators: Ivan Cash & Dan Maxwell
Creative Production: Nacho Guijarro
